Tech
Recent deals like the iHeart Media's purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content (Ashley Carman/The Verge)
![Recent deals like the iHeart Media's purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content (Ashley Carman/The Verge)](https://ournewsfortoday.com/wp-content/uploads/2021/02/Recent-deals-like-the-iHeart-Media039s-purchase-of-Triton-Digital.jpg)
Ashley Carman / The Verge:
Recent deals like the iHeart Media’s purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content — iHeart Media acquires Triton Digital for $230 million — iHeartMedia, the company behind podcasts like Stuff You Should Know and hundreds …
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