The ad industry is bracing for Apple's privacy-focused IDFA changes and attempting to adapt with new targeting methods (Megan Graham/CNBC)

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Megan Graham / CNBC:

The ad industry is bracing for Apple’s privacy-focused IDFA changes and attempting to adapt with new targeting methods  —  – Apple is making a huge change to settings on users’ iPhones in the name of privacy, and it will fundamentally change mobile advertising on those devices.