Tech

Behind the rise of Japan's "poikatsu" influencers, who share tips on maximizing loyalty points, driven by generous rewards programs by apps like Line Pay (Rest of World)



Rest of World:

Behind the rise of Japan’s “poikatsu” influencers, who share tips on maximizing loyalty points, driven by generous rewards programs by apps like Line Pay  —  To attract reluctant consumers, Japanese fintech companies have used generous rewards programs.  Now an unlikely subculture has emerged to take advantage.




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