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How Biden's digital campaign, largely focused on positive, authentic messaging and "Facebook moms", defeated Trump's "Death Star" digital operation (Kevin Roose/New York Times)

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How Biden's digital campaign, largely focused on positive, authentic messaging and "Facebook moms", defeated Trump's "Death Star" digital operation (Kevin Roose/New York Times)

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Kevin Roose / New York Times:

How Biden’s digital campaign, largely focused on positive, authentic messaging and “Facebook moms”, defeated Trump’s “Death Star” digital operation  —  The campaign’s empathetic digital strategy held up surprisingly well against President Trump’s passionate digital following.



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