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Google's FLoC, which helps advertisers perform behavioral targeting, avoids privacy risks of 3rd-party cookies, but creates new privacy issues in the process (Bennett Cyphers/Electronic Frontier …)
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Bennett Cyphers / Electronic Frontier Foundation:
Google’s FLoC, which helps advertisers perform behavioral targeting, avoids privacy risks of 3rd-party cookies, but creates new privacy issues in the process — The third-party cookie is dying, and Google is trying to create its replacement. — No one should mourn the death of the cookie as we know it.
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