Internal data shows only 11.3M US households regularly watch NBCU's Peacock; sources: NBCU has pitched ViacomCBS about bundling their streaming services (The Information)

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The Information:

Internal data shows only 11.3M US households regularly watch NBCU’s Peacock; sources: NBCU has pitched ViacomCBS about bundling their streaming services  —  As Netflix and Disney cement their leads over an array of rivals in the video-streaming market, top executives at Comcast and its NBCUniversal arm are in a quandary.