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Bloomberg has acquired Second Measure, a data analytics firm offering consumer behavior and company performance insights; Second Measure previously raised ~$25M (Paul Sawers/VentureBeat)

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Bloomberg has acquired Second Measure, a data analytics firm offering consumer behavior and company performance insights; Second Measure previously raised ~$25M (Paul Sawers/VentureBeat)

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Paul Sawers / VentureBeat:

Bloomberg has acquired Second Measure, a data analytics firm offering consumer behavior and company performance insights; Second Measure previously raised ~$25M  —  Bloomberg today announced that it has acquired data analytics platform Second Measure, a San Mateo-based startup that leverages big data …



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